2019–present
E-commerce Consultant
KG Digital Design, LLC
There were so many things I wish I knew when I began working for a start-up. For the last 2 years, I've been working with small and growing companies to help them avoid the mistakes I made, and creating a foundation for short and long-term growth.
2018–2019
Sr. Marketing Manager, International
RXBAR
My final years at RXBAR were focused on international expansion. In my time in this role, I oversaw 2 e-commerce launches - one for Canada and one for the UK. The UK launch required an in-market team as well as GDPR considerations. I spent 5 weeks in the UK finalizing the website, creating and implementing marketing campaigns, and training the UK team on the various systems and tools they would need to run their site.
2015–2018
Sr. Web Manager
RXBAR
My passion for e-commerce started here. I joined RXBAR as the 6th employee, helping the company grow from a start-up to a major player in the protein bar space to becoming a part of the Kellogg's portfolio. In the early days, I managed all B2B and B2C digital marketing as well as the website. As the company expanded into grocery, the website became my primary focus and transformed into an important sampling tool.
2013–2015
Digital Marketing & CRM Specialist
Rabine Group
Where it all began. In my first year at Rabine, I designed, created and launched a new website, moving away from Sitecore to Wordpress.In addition managing the website, I assisted in the company-wide implementation of Salesforce CRM, and moved the company's marketing emails from constant contact into Pardot, where I managed all of their B2B email marketing campaigns.